INCREASE BUSINESS TRAVEL
BE VISIBLE WHERE CORPORATE TRAVELERS BOOK
Agent-booked corporate business travel has the highest ADR among other channels in your distribution mix. Studies have shown that business travelers spend more in your hotel while traveling, have higher loyalty to the hotels they stay at and provide repeat business that travels year-round.
In order to capture this business, hotels need to be where the business is booked. For independent hotels in business demand markets participating in consortia and corporate RFP programs help open the door to new corporate business .
For 3-star elite hotels in high demand markets, COHO offers exclusive Business Travel perks designed to drive more business to your hotel thru the BT Chaincode and BT corporate/consortia programs.
WHAT IS CONSORTIA?
Consortia and TMCs (Travel Management Companies) are associations that link together small and medium sized independent travel agencies designed to leverage purchasing power within a given market.
HOW DOES IT WORK?
When business travel is booked by an agent into a market where the business doesn't have an established negotiated rate, the agent first looks at hotels participating in their consortia program.
BE WHERE CORPORATE TRAVEL IS BOOKED: Gain access to over 30+ consortiums. Many offering additional free marketing opportunities to highlight your property to thousands of travel agents.
FIND NEW CORPORATE BUSINESS: Work your consortia bookings to maximize corporate business by converting a consortia client into a negotiated client.
TAP INTO GOVERNMENT TRAVEL PROGRAMS: Capture your share of government travel in your market by participating in one of the consortia programs that represent government travelers.
CORPORATE RFP PROGRAMS
SUBMIT BIDS TO ESTABLISH A NEGOTIATED CORPORATE RATE
Bid on market RFPs (request for proposal) with corporate clients looking to establish a negotiated travel rate in your market. Being accepted into a corporate negotiated program increases the production you'll see at your hotel, as companies mandate corporate travel be booked at a preferred hotel.
Through the Sabre RFP® program gain access to bid on opportunities from over 3,000 corporate travel buyers.
CONTACT US TODAY GET STARTED
MAXIMIZE YOUR GDS PRESENCE
WITH AN EXCLUSIVE BUSINESS TRAVEL CHAINCODE
COMPETE WITH THE BRANDS
For 3-star elite hotels in a high demand business travel market, COHO provides an opportunity to leverage your hotel on a GDS Chaincode designed for business travel bookings. Travel agents know that hotels on the BT Chaincode offer their clients exclusive business services and perks and feel confident booking business with them. Other advantages include:
Exclusive consortia marketing opportunities only offered to BT hotels.
Access to travel agent call centers for sales calls/presentations.
Paid GDS advertising for the BT Chaincode.
Opt in sales trips in major markets for B2C sales calls.
Opt in trade show particpations.
Preferred rate loading.
RFP support during consortia season.